We Focus On Media Liability Not Media Relations

Our training gives you a new legal perspective to conduct media interviews without liability. Although we believe media relations is important, it's equally important to be aware of the your new liabilities.

As new media outlets emerge (e.g. Internet web sites, cable news stations, blogs) courts have issued new rulings on libel, privacy, copyright and other media topics. All spokespeople must know the new laws.

Even if you have a tremendous relationship with the press, today's competitive news environment can lead to broken agreements. Unless these agreements are based on current laws, you are exposed to liability.

Mark Fiedelholtz draws on his dual background as a media attorney and television anchor to deliver a riveting presentation that translates confusing "legalese" into plain English  His techniques are easy to implement.

We offer The Five Media Interview Mistakes That Expose You To Liability workshop in two training formats:

Train The Trainer

•   On-Site Seminar
•   License to duplicate class written materials
•   License to duplicate our in-service videos
•  Analysis of your present policies
•  Two year customer support program

Workshops

•   Full or half day customized on-site seminar
•   Flat fee includes unlimited attendees
•   Information-packed workbooks

Course Content

Mistake #1: Your New Legal Role In Media Interviews
  a) Defining media negligence
  b) How today's courts view your agreements with the media
  c) New laws on misquotes an assumption of risk
  d) Your legal risks with the new media business model
  e) Review of Mistake #1

Mistake #2: New Interviewing Techniques
  a) Setting the legal foundation of your media interview
  b) Writing a press release that withstands judicial scrutiny
  c) New privacy laws that impact your media statements
  d) Controlling leading questions that expose you to liability
  e) Why time constraints on your interview avoids liability
  f)  New court ruling on taping your media interviews
  g) Using verbal transitions to avoid liability
  h) Specific strategies to control ambush interviews
  i)  The legal reasons for closing your own interview
  j)  Wording strategies to control aggressive interviews
  k)  Review of Mistake #2

Mistake #3: High Liability Media Forums
  a) The liabilities of conducting interviews in your office
  b) The liabilities of conducting interviews in common areas
  c) New laws on media access
  d) The liabilities of appearing on talk shows
  e) Review of Mistake #3

Mistake #4: New Libel Laws
  a)  6 core elements of libel and slander
  b)  Landmark libel cases that affect your liability

  c)  New developments in libel law that increase your liability

  d)  Why opinions are not always protected speech

  e)  New First Amendment issues
  f)  Review of Mistake #4

Mistake #5: New Electronic Liabilities
  a) E-mail and Instant Messaging liability
  b) New laws on web site liability
  c) The legal pitfalls of wireless communication
  d) Review of Mistake #5

Join Me At An Upcoming Guardian Series Seminar.

Having trained thousands and thousands of employees, I regularly witness the power of my workplace communication seminars. Investing in The Guardian Series off-site training has other great benefits for attendees and their companies.

1. Designed for learning. Visual and audio cues are incorporated along with targeted handouts for better learning and greater retention.
2. No distractions. The phone isn’t ringing and peers aren’t standing in line with “problems.”
3. Ask questions. You get a chance to ask those burning questions from an expert.
4. Train-the-trainer. Attendees will be ready to share the knowledge acquired during my seminar.
5. Networking. Meet and greet local businesspeople and learn how they are handling issues.
6. Concentrated information. After hundreds of seminars and hours of research, you’ll learn practical solutions based on the newest electronic privacy and liability laws.

Here’s What Others Have Said About The Guardian Series Seminars:

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